Rubber stamps have made doing business easier since 1866. If you own a company, they still have a lot of value to offer.
In fact, the demand for custom rubber stamps is growing. Forecasters are predicting a steady rise in demand through 2026 and beyond.
Why are professional rubber stamps so necessary? How can you choose the right one for your business?
We've got the ultimate guide to creating an eye-catching and professional rubber stamp. Keep reading to discover the ins and outs of crafting the right stamp for your company.
What is Your Rubber Stamp For?
First things first, you need to decide why you need your professional rubber stamp. That will give you an idea of what kind of size you need, how many lines you should include, what kind of images you'll need, and more.
Another thing to consider is where will you be using your stamp? Do you need a "one size fits all" stamp for multiple uses or is there only one place that your stamp will be appearing?
Take a moment to consider these things as they will have an impact on the rest of your rubber stamp order. If you haven't thought about these important decisions, let's look at some ideas.
Rubber Stamps for Your Business
How will you be using your stamp? Stamps for internal use are different than the stamps you'll be using for your editorial material.
Putting your logo or name on your stamp is fine, but there's so much more you can do with it. Creating the right stamp can be an affordable marketing strategy or even funnel new customers to your business.
If you're going to stick with your logo, make it truly eye-catching. Look at what's unique about the symbol you've chosen to represent your company and play up the design.
This type of rubber stamp builds brand awareness and boosts your name recognition. Include it on thank you cards with orders or apply it to any packages you send out.
Funneling customers to your business with a rubber stamp seems strange, but there's a strategy you can use. A strong call to action can get people to buy things online, so why not add it to your stamp?
Make customers aware of your online presence. Include your Instagram or Facebook name, Twitter handle, your Pinterest name, or a Linked In site to name a few.
Of course you'll need your website on there, too. It all depends how many lines you want to add to your stamp and where you want people to go.
Size of Your Stamp
Let's talk about the size of your stamp. Now that you know where it will be appearing, you probably have a good idea as to how big you want it to be.
For example, a round stamp on envelopes that mimics a wax seal will be just small enough to contain your name. Although it's tiny, it's unique and creates a big impact.
If you're going for brand awareness, a big, bold logo is your best choice. You can even choose a fun color instead of standard black or navy ink.
Including the aforementioned links to various social media accounts or your website? A stamp with a call to action on it needs more lines than ones with only logos and names.
Of course, size determines the price, and bigger stamps cost more. Keep your budget in mind when designing your professional stamp.
Cost and Quality
We mentioned that the size of your stamp will affect the cost. There are other factors that go into pricing your stamp.
Quality is a big one. You want to get a lot of use out of this stamp and it needs to represent your business well.
This is especially true if you're using your stamp for something like creating a QR code to link to your site. It needs to be precise and legible, cut correctly and without any bleeding.
You need a good quality rubber stamp that can hold up for a long time and produce a clear image. Do your research to find a reputable company that can create high-quality work.
Find a few stamp companies you're considering. Look over their previous work and check to see if they have any testimonials to help you choose the best one.
Once you've found the right quality, check out their basic pricing. If you're going for a custom stamp, that might be extra.
Determine how much you're willing to spend on a stamp once you know which manufacturer you want to go with, what size your stamp will be, and if you need a custom creation. Remember, good quality is priceless, so consider splurging a little if it's within your budget.
Options for Ink
Black and navy-colored ink are standard for professional rubber stamps. Those colors work best for signature stamps, inter-office memos, and plain, straight-forward packaging stamps.
But do those colors work best for your business? If you've settled on a more whimsical design for your company, you have a specific brand color you'd like to stick with, or really want to attract attention, you might want a different color.
Red and purple are eye-catching, unusual ink colors. Keep in mind, however, that different colors don't always show up well on darker surfaces and may not look great contrasted against other colors.
At the end of the day, your stamp needs to represent your business. If you need brightly colored ink, buy one in the hue of your choice but consider getting another one in plain black as a back up.
Buy the Best Professional Rubber Stamps for Your Business
There are many more creative uses for rubber stamps that your business can benefit from. This guide will help you choose the best rubber stamp to represent your company, add variety to your editorial materials, and make your job more convenient.
Finding amazing custom rubber stamps for professional use is just as convenient and affordable. Check out all of our custom rubber stamps that are perfect for your business and create your ideal stamp today!